Virgin are offering the Birmingham to London single upgrade to First from Standard for £10 (£5 child) over the summer holidays. This is terrific value as it gives access to the First Class Lounges, free WiFi (Kindle / iPhone users please note), refreshments (admittedly of a snacky sort), and more comfort to holders of seemingly all types of Standard Class tickets (see http://www.virgintrains.co.uk/weekend-first-class/ and http://www.nationalrail.co.uk/times_fares/promotions/pr3744bcc35ce7410024862c7ece4649/details.html).
Further, holders of standard class ANYTIME tickets get the upgrade for free. Thus there is absolutely no reason to buy a First Class ticket for the Pendolino service at the weekend or on bank holidays: upgrade when booking online or when on the train. Pity that the booking sites / station ticket machines don't make this clear!
Wrexham & Shropshire offer their upgrade for £15 BUT it is only available to purchase on the train which, as First Class is limited, leaves you at the mercy of the loading. It applies to all types of Standard Class tickets BUT does NOT include the full meal service that makes the W&S trains so distinctive (the Upgrade entitles you to complimentary light refreshments). There is no mention of this upgrade on the W&S web site. See also the official WSR statement at http://birmingham2london.blogspot.com/2010/08/wrexham-and-shropshire-first-class.html
LondonMidland do not offer a Weekend First upgrade.
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