The October 2010 issue of Hotline has a column on Making Fridays More Fun (p89) which focuses on top tips for travelling from Euston on a Friday afternoon / evening. One of the tips is to book an Advance First Class ticket on any train after 17.30 using the www.virgintrains.com site
Trying this out today for the coming Friday (8th), I found £44 First Advance Single tickets available on all the Pendolinos from Euston after 17.30 with £35 tickets on the 1903 and 1923. In most cases, these tickets were cheaper than the Standard Class equivalent. Considering that the services from 17.43 to 18.43 include a hot meal along with use of the First Class Lounges, this seems excellent advice from Virgin!
Virgin ticket holders can take advantage of discount offers at Birmingham restuarants and hotels - see www.visitbirmingham.com/foodie
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