OK Chiltern - part 2

Repeated Declaration of Interest: the basic fares for today's journeys were covered by a Chitern Railways' Free Travel Pass. I paid for the Business Zone supplements on the 0655, 0837, and 1807 journeys, and for the food consumed...

Left Banbury on the 1430 Silver Set to Moor Street. Smiling catering host happily sold me a coffee and cookie - very nice. Declassified Business Zone virtually empty... Rather warm but still a good working environment. On time arrival into Moor Street.

This rather warm set formed the 1555 back to London. Only two taking advantage of the £10 upgrade, though 4 overseas visitors did cough up at Bicester North (perhaps Chiltern should do a special BZ ticket to Bicester Village???). Free tea served promptly, and top up offered during journey. What can one say: the experience is consistent but not sold... Business Zone as travelling office space anyone?

Final turn round at Marylebone. Two of us in the BZ to Moor Street. Offered tea again (and top up later) BUT only hot food was the bacon / sausage roll options. Sorry Phil Tonks, but these are morning offerings - a panini would have been welcome tonight! Set by now very warm, as shown by the melting KitKat that I bought from the 'Expresso Bar'. Still, running to time; quiet environment; reasonable food - what more could I ask for?

My fear is that Chiltern are locked into the WSMR syndrome. Great product but the message isn't getting across to the target audience... Barry Doe's points are well made.