Friday, 4 November 2011

iPhone Apps: Chiltern Railways

The iPhone App from Chiltern Railways has been available for a year now, and has developed into an online ticket buying and real-time information application. Indeed, the App won Most Effective ticketing solution at the Mobile Marketing Awards held on 3 November.

The Chiltern information page on the App states:

  • Quick tickets sent to your phone
  • No account login required
  • No booking or card fees
  • Save favourite journeys
  • View train times
  • Buy tickets to anywhere in the UK
What it doesn't mention (tut tut Chiltern - how about keeping your web site bang up-to-date?) is that the latest iteration, V1.07.62, also offers live train arrival / departure times for any station in the UK.

So, the good things...
  1. Very clear train times finder with the ability to buy tickets easily
  2. mTickets available for certain Chiltern journeys making it easy to travel without hassle
  3. Live departure and arrivals
The not so good...
  1. Support is via a 0845 number
  2. External links are all web based
  3. mTickets availability very limited a present
And the missing..
  1. Just look at what LondonMidland have managed to offer on their App!

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