Virgin Trains are currently running a First Class Seat Sale, offering 50,000 tickets for the period Saturday 10th December 2011 to Sunday 22nd January 2012 if booked by Tuesday 29th November. Tickets between Birmingham and London (and vice-versa) are priced at £17
Based on three journeys that I need to make in this period, it would appear that the fares are available on trains roughly around the Super Off-Peak period that Virgin sometimes employs ie from around 11am to London from Birmingham (gaps at the evening peak), and at 6.03, then from around 9.30am to 3pm and then after 8pm back from Euston (Monday to Friday).
Undoubtedly the best value fares from Birmingham are on the 10.50, 11.10, 18.50, and 19.10 services from New Street when a Hot Snack is included. From London, there is availability on the 6.03 and 9.43 which gives breakfast, and on the 3 trains between 10am and 11am which include hot snacks.
Buying the tickets online is slightly fiddly as the link from the Sale Page takes you to Virgin's Best Value Fare Finder. Here you can skip directly to the main booking engine which is far easier to use - the fares are shown as First Class Promo when available. Don't forget these are SINGLE fares so book both ways!
Having not been delighted by Virgin's Standard Class offering recently, I look forward to seeing if First Class can delight!
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