I may have described LondonMidland as the poor relations in terms of First Class travel provision in yesterday's blog BUT the company does lead the way in marketing expertise when combined with the opportunities offered by the online rail booking system...
Yesterday evening saw a marketing campaign to tempt registered users of the LM booking site who hadn't booked for some time to book ahead once more. The carrot is 25% off LM Advance Fares, including those for First Class travel. Thus for journeys BOOKED in advance before 30th June - and don't forget the booking engine offers advance fares for up to 12 weeks ahead - First Class singles between Birmingham and London can be had for £12.
Booking through the site is easy (though don't forget to add Via Northampton), and of course there are NO additional charges (even if you want the tickets sent by First Class post to you).
Now, if the marketing dept. could only find a way of enhancing the First Class experience on the actual trains...
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