Thursday, 28 February 2013

Yet more on LondonMidland

Congratulations to +London Midland on their success last night at the Rail Business Awards in the marketing category. LM's innovative campaign to reduce fares by an extra 1% for every gold medal won by Team GB during the Olympic Games was the company’s most successful marketing campaign to date and resulted in more than 27,000 new customers joining the operator’s database.

Also, I have been told that the problematic display on the LM Euston ticket machines that I highlighted is down to a glitch in the national ticketing database. Apparently, the LM 'boffins' are trying to work out a fix so that LM fares are displayed rather than the more expensive Any Permitted fares to Birmingham.

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